Loyalty programs were designed to create sustainable relationships between brands and users. In practice, many have devolved into fragmented point systems, low signal engagement, and short term incentive loops. In Web3, these issues are amplified. Airdrops are routinely captured by bots and disposable wallets, activity is inflated without retention, and genuine users are buried in noise. The result is clear engagement without loyalty, and incentives that fail to translate into trust or long t...

Loyalty programs were designed to create sustainable relationships between brands and users. In practice, many have devolved into fragmented point systems, low signal engagement, and short term incentive loops. In Web3, these issues are amplified. Airdrops are routinely captured by bots and disposable wallets, activity is inflated without retention, and genuine users are buried in noise. The result is clear engagement without loyalty, and incentives that fail to translate into trust or long t...